Page Types
Choose the right page type for your campaign goals. Each type offers different features and participant experiences.
Overview
When creating a new promotion, you choose from three page types that determine how your page works. The page type affects what features are available and how participants interact with your campaign.
Landing Page
Perfect for simple email collection. Visitors see your content and sign up with their email address.
Best For
- Building a mailing list before a product launch
- Announcing upcoming news or events
- Simple lead capture without complex engagement
- Pre-launch waitlists
- Newsletter sign-ups
Features Included
- Email collection form
- Social login options (Google)
- Custom branding and media
- Email integration (Mailchimp, MailerLite)
- Countdown timer
Not Included
- Entry methods or actions
- Points or entries
- Prizes or rewards
- Referral system
- Leaderboard
Competition
Adds excitement with prizes and entry methods. Participants earn entries by completing actions, and you randomly select winners when the campaign ends.
Best For
- Giveaways with physical or digital prizes
- Viral campaigns that encourage sharing
- Short-term promotional bursts
- Product launches with limited rewards
- Traditional sweepstakes format
Features Included
- All Landing Page features
- Entry methods (social sharing, referrals, surveys, etc.)
- Prize management (up to 10 prizes)
- Random winner selection
- Winner announcement display
- Daily bonus entries
- Referral system
How Entries Work
Each completed action earns entries. More entries = higher chance of winning. When your campaign ends, use the winner selection tool to randomly choose winners from all eligible entrants.
See Competitions for details on prize management and winner selection.
Gamification
Takes engagement to the next level with points and rewards. Instead of random prize draws, participants earn points for every action and unlock rewards at different thresholds.
Best For
- Long-running campaigns (weeks or months)
- Building engaged communities
- Growing social media followings
- Rewarding effort rather than luck
- Creating brand ambassadors
- Product Hunt or TikTok launches
Features Included
- All Competition features
- Points system (instead of entries)
- Tiered rewards at point thresholds
- Real-time points counter
- Leaderboard (with Shift+L shortcut)
- TikTok actions (follow, watch)
- Daily bonus points
How Points Work
Participants see their point total displayed on the page. As they complete actions, points update in real-time with animations. When they reach reward thresholds, they unlock prizes automatically.
See Gamification for complete setup instructions.
Quick Comparison
| Feature | Landing | Competition | Gamification |
|---|---|---|---|
| Email collection | Yes | Yes | Yes |
| Entry methods | - | Yes | Yes |
| Prizes/Rewards | - | Random draw | Point thresholds |
| Referrals | - | Yes | Yes |
| Leaderboard | - | - | Yes |
| TikTok actions | - | - | Yes |
| Daily bonus | - | Entries | Points |
| Best duration | Any | Short-medium | Medium-long |
Choosing the Right Type
Ask yourself these questions to choose the best page type:
Just collecting emails?
Use Landing Page. Keep it simple with just email collection.
Giving away prizes to random winners?
Use Competition. Traditional giveaway with entries and random selection.
Rewarding everyone who participates?
Use Gamification. Points and tiered rewards for all participants.
Running a long campaign?
Use Gamification. Daily bonuses and leaderboards maintain engagement over time.
Growing TikTok or Product Hunt presence?
Use Gamification. Points for follows, upvotes, and video views.
Note: Page type is selected when creating your promotion and affects available features. Choose based on your primary campaign goal.
Gamification
Learn about points, rewards, and leaderboards.