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Gamification

Motivate participation with points, rewards, and leaderboards. Gamification transforms your campaign into an engaging experience that keeps participants coming back.

Overview

Gamification mode adds long-term motivation to keep entrants returning. Instead of random prize draws like Competition mode, participants earn points for every action they complete and unlock rewards at different thresholds.

Gamification template showing coin collection, registration form, and avatar selection

This creates an ongoing incentive to stay engaged with your campaign. Participants can see their progress, compete on leaderboards, and work toward specific rewards.

When to Use Gamification

Gamification works best when you want sustained engagement over time:

Product Launches

Build anticipation by rewarding early supporters with escalating perks as they engage more.

Community Building

Identify and reward your most engaged supporters. The leaderboard shows who your brand ambassadors are.

Longer Campaigns

For campaigns running weeks or months, gamification keeps engagement high throughout the entire duration.

Social Growth

Reward followers on TikTok, Product Hunt, or other platforms with points for each action.

Setting Up Rewards

Create reward tiers that participants unlock as they earn points:

1

Go to the Prizes tab in your promotion editor

2

Add reward tiers with different point thresholds

3

For each reward, specify: points required, reward type, and description

4

Rewards can include discount codes, VIP access, digital content, or physical prizes

Example Reward Structure

  • 50 points - 10% discount code
  • 100 points - Early access to product updates
  • 200 points - VIP status with exclusive perks
  • 500 points - Free product or premium reward

Tip: Start with achievable early rewards to hook participants, then increase the value for higher tiers.

Points System

Participants earn points by completing actions. You control how many points each action is worth:

Point-Earning Actions

  • Social Sharing - Share on Facebook, X, LinkedIn, WhatsApp, Telegram, Pinterest
  • Daily Bonus - Return each day to claim bonus points
  • Referrals - Invite friends who sign up
  • Survey Completion - Answer your survey question
  • Image Uploads - Submit photos or content
  • TikTok Actions - Follow or watch videos
  • Product Hunt - Follow profile or upvote product

Points Counter

Participants see their current point total displayed on the page. As they complete actions, their points update in real-time with satisfying animations. This immediate feedback reinforces the value of each action and motivates continued participation.

Leaderboard

The leaderboard adds a competitive element that drives engagement:

For Participants

Participants can view the leaderboard to see how they rank against others. The leaderboard shows top performers and their own position.

Keyboard shortcut: Participants can press Shift+L to open the leaderboard.

For Campaign Creators

View a leaderboard snapshot in your dashboard showing your top performers ranked by point totals. This helps you identify brand ambassadors and understand engagement patterns.

Daily Bonus

The daily bonus feature is particularly powerful in Gamification mode:

How It Works

  • Participants can claim bonus points once every 24 hours
  • A dedicated button shows when they can claim again
  • Creates a habit of returning to your campaign daily
  • Consistent engagement compounds their point totals over time

Best practice: Combine daily bonus with social sharing rewards to maximize both engagement and reach.

Gamification vs Competition

Understanding when to use each mode:

Choose Gamification When:

  • You want sustained, ongoing engagement
  • Rewarding effort matters more than luck
  • Running longer campaigns (weeks/months)
  • Building a loyal community
  • Growing social media followings

Choose Competition When:

  • You have specific prizes to give away
  • Random winner selection fits your goals
  • Running shorter campaigns
  • Want simpler participant experience
  • Traditional giveaway format preferred

See Page Types for a complete comparison of all three campaign modes.

Best Practices

  • Start simple with a few clear reward tiers - you can add more later
  • Make early rewards achievable to hook participants quickly
  • Announce milestones and leaderboard updates to maintain momentum
  • Combine with Daily Bonus to encourage daily returns
  • Use referrals to let engaged participants bring in new people
  • Highlight top performers to create friendly competition

Competitions

Learn about prize management and winner selection.

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