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HPRS

Resources & Documentation

Getting Started with HPRS

Welcome to HPRS (High-Performance Referral System)! HPRS is designed to help you create viral promotion campaigns that drive engagement and boost your crowdfunding success.

By connecting your audience to your customised HPRS page, they can visit your page, get notified in advance of your crowdfunding campaign, and share your campaign link with their own network.

Quick Start Guide

  1. Create your first promotion campaign
  2. Choose a template that matches your campaign stage
  3. Launch and share your promotion

HPRS integrates seamlessly with major crowdfunding platforms like Kickstarter and Indiegogo, allowing you to leverage your existing campaign while building additional momentum through viral promotions.

Creating Promotions

Creating a promotion in HPRS is simple and straightforward. Follow these steps to launch your viral campaign:

1. Campaign Information

Start by entering your campaign name, description, and crowdfunding platform URL. This helps participants understand what they're supporting.

2. Select Entry Methods

Choose how participants can market your campaign: sharing on X, Facebook to just clicking your link.

3. Design & Branding

Customize the look and feel of your promotion widget with your brand colors, logo, and imagery to maintain consistency with your campaign.

Campaign Templates

HPRS offers specialized templates optimized for different stages of your crowdfunding campaign:

Launch Template

Perfect for campaign launches. Features countdown timers, early bird rewards, and momentum-building mechanics to create excitement from day one.

Mid-Campaign Template

Designed to maintain momentum during the campaign middle. Includes milestone celebrations, stretch goal reveals, and engagement boosters.

Using Email Buckets with HPRS

"Email Buckets" is a keyphrase that explains how to group your email list, then how to target them directly. It really helps convert contacts into backers.

It's not about collecting as many emails as possible, low CPL's, high CTR's etc., but it's about engaging with your audience and sending them targeted messages.

Then use HPRS to promote to each bucket! Most newsletter services let you tag and segment your contacts. So let's start with Bucket 1.

Bucket 1 - Family and Friends

Bucket 1 would be your closest people, people who know you and would support what you're doing (family, friends, co-workers etc.,).

Let's say your best friend would support your project, but doesn't really know what you're doing or how they'd benefit from it.

You can direct them to your HPRS page. Even if they don't want to make a purchase - they can still be informed about it, and potentially share your project with their own social network.

Bucket 2 - People you have good relationships with

Outside your family, add the emails of people you've worked with and also those you have good relationships with.

You could create a different HPRS page, customised for this particular audience. Maybe the wording or imagery would be based around how they can help you.

Bucket 3 - Email sign-ups

Bucket 3 are people outside your network, perhaps emails collect from your website or landing page. You can't rely on them to be your first supporters, but with the right email engagement...they could be!

Here, your HPRS page would be focused around their pain-points. The imagery and wording would be focused on your reward pricing, current success etc., as they already know about your project.

Bucket 4 - Everyone else

These are people who you know, but haven't spoken to in a while. Think LinkedIn connections, Facebook Friends etc., They're still valuable, but the way to speak to them would be different compared to other email buckets.

The wording would be different here. You might need to introduce yourself, your project and focus on getting social media shares.

What Next: Leveraging Your HPRS Promo Page

Your HPRS page is now your central hub for driving attention and action towards your crowdfunding campaign. Here's what to focus on:

  • Aggressive Promotion: Your HPRS link is your golden ticket. Don't just create the page; actively share it!
  • Encourage Virality: The "viral promo page" aspect is key. Make it easy and compelling for your audience to share your HPRS link.
  • Monitor & Adapt: Keep an eye on how your campaign is performing. While HPRS simplifies promotion, your core campaign messaging still matters.
  • Long-Term Utility: Think beyond this single campaign. How can HPRS continue to serve you?

A Simple Guide to Maximize Your HPRS Success:

Here's a step-by-step guide to help you get the most out of your HPRS promo page:

Phase 1: Fine-Tuning & Initial Launch

Step 1: Final Review of Your HPRS Page
  • Compelling Content: Is your headline attention-grabbing? Is your description clear and persuasive? Are your images/videos high quality and relevant?
  • Clear Call to Action (CTA): Does your page clearly direct visitors to your crowdfunding campaign (e.g., "Back Our Project!", "Support Us Now!")?
  • Social Links: Double-check all connected social media accounts are working and are the ones you want to promote.
  • Test Your Link: Click your unique HPRS link. Does it look and work as expected on both desktop and mobile?
Step 2: Strategic Sharing - The First Wave
  • Your Social Media Channels: Post your HPRS link on all your primary social media profiles (Facebook, Instagram Bio, X/Twitter, LinkedIn, TikTok, etc.). Don't just drop the link; craft a compelling message explaining why people should click.
  • Email List: Send a dedicated email to your subscribers announcing your campaign and sharing the HPRS promo page link.
  • Website/Blog: If you have one, feature the HPRS link prominently (e.g., a banner, a blog post).
  • Direct Outreach: Personally message key supporters, friends, family, and influencers with the link and a personal note.

Phase 2: Driving Engagement & Virality

Step 3: Encourage Audience Sharing
  • Explicitly Ask: On your HPRS page (if space allows) and in your social posts, directly ask your audience to share the link.
  • Make it Easy: HPRS is designed for this, but remind people how easy it is to share via the integrated social buttons.
  • Incentivize (Optional): If appropriate for your campaign, consider offering small incentives for sharing (e.g., shout-outs, entries into a draw for those who share).
Step 4: Consistent Promotion
  • Regular Updates: Don't just post once. Share updates about your campaign's progress, new milestones, or behind-the-scenes content, always linking back to your HPRS page.
  • Vary Your Messaging: Try different angles and types of content to appeal to various segments of your audience.
  • Engage with Comments: Respond to comments and shares to keep the momentum going.

Phase 3: Monitoring & Optimization

Step 5: Track Your Crowdfunding Campaign
  • Monitor your crowdfunding platform's analytics. Are you seeing an uptick in visitors and pledges since launching your HPRS page?
Step 6: Adapt & Refine (If Needed)
  • If engagement is low, revisit your HPRS page. Could the messaging be clearer? Is the visual appeal strong enough?
  • Consider A/B testing different headlines or images in your social posts linking to HPRS.

Phase 4: Post-Campaign & Future Use

Step 7: Post-Campaign Updates

Even after your crowdfunding campaign ends, you can update your HPRS page to share results, thank backers, or point to where your product/project can now be found.

Step 8: Future Campaigns

Remember, HPRS is a tool for future projects too! Keep it in your arsenal for your next big idea. The "one-time payment" makes this particularly valuable.

Key Takeaway: Your HPRS page is a powerful tool, but it works best when you actively put it in front of the right people and make it easy for them to spread the word. Be persistent, be engaging, and watch your campaign gain traction!

Best Practices

Maximize your promotion success with these proven strategies:

1

Start Early

Launch your promotion before your crowdfunding campaign to build an engaged audience ready to back on day one.

2

Offer Meaningful Rewards

Exclusive content, early access, or limited edition items work better than generic prizes.

3

Encourage Sharing

Make sharing rewarding with bonus entries and showcase top referrers to create friendly competition.

4

Communicate Regularly

Keep participants engaged with updates, milestone celebrations, and reminders about the campaign.

Use our Banners

Want to use our banner? Feel free to use them on your campaign page and connect it with your custom HPRS link.

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Platform Integrations

HPRS seamlessly integrates with major crowdfunding platforms:

Crowdfunding Platforms

  • • Kickstarter
  • • Indiegogo
  • • Wefunder

Marketing Tools (Coming soon)

  • • Mailchimp - Email list sync
  • • Facebook Pixel - Conversion tracking
  • • Zapier - 1000+ app connections